Welcome to our web, we're All Asset Insurance Brokers
Welcome, I am AJ Russell, Director and Senior Partner of All Asset Insurance Brokers.
My team and I work to be recognised as your trusted advisor on all things insurancy.
You can rely on us as your broker for a better insurance experience. We adopt a ‘hands on’ approach to listening to you and learning about your business so we can understand your needs and provide you the right insurance solutions.
We've Got You Covered.
AJ Russell - Director
Meet our Director - AJ Russell
“I could also see standards dropping in the industry with a lack of knowledge and quality training. This drove me to want to set the bar higher.”
The want to be autonomous and responsible for his own success drove AJ Russell to open his own business.
AJ (or Adam John) has spent over 20 years as an Insurance specialist in Australia and New Zealand.
“In my work career I have worked as a risk surveyor and underwriter for several major insurers, so I know how insurance companies think and how to plan, prepare and negotiate your quote, business insurance and claims”.
“My goal is to deliver professional, knowledgeable and risk applied insurance services for your business. We analyse your business to establish the greatest insurance risks and provide a program to protect against these risks from crippling your business, keeping you, your assets, business and staff intact."
I am passionate about providing my clients with the technical knowledge & professional advise. I enjoy what I do. “I try to put that passion and knowledge into what I do. I keep up to date with industry trends allowing me to provide the best advice for my clients and protect their livelihood”.
AJ has extensive experience insuring manufacturing, commercial property, hospitality and motor trades business. He’s a keen rugby union supporter and player, is involved in amateur theatre and has worked with charitable organisations such as Peter Mac & the Variety Bash.
A Business Insurance Broker With A Difference
We genuinely care about your business and we want to know the risks you face. We want to provide you with our specialist advice, support and protection options.
All Asset Insurance Brokers is a forward thinking brokerage. Our team has international experience in risk consulting, surveying, risk underwriting broking and claims management.
We understand the industry, what insurers want to know. This allows us to best package your business to make it attractive to insurers to allow us to obtain the right coverage at the best possible price. Whether you need cover for a small business or larger commercial & industrial risks, we tailor a solution for you.
Our company is committed to meeting your objectives at an affordable price. We usually like to approach each project with a hands-on attitude, which helps our team get a better understanding of what you want and what you need.
With years of experience and a solid track record, we continue to organise best-in-class insurance coverage for clients across Australia. You're in good hands with us!
All Asset Insurance is an Authorised Representative of PSC Network Partners. PSC is a group of insurance brokers, insurance agencies and independent authorised representative brokers.
Combined we make up the largest independent insurance group in Australasia and are listed on the ASX. This gives us buying power to rival the international corporate brokers.
You can experience our one on one service and the advantage of having highly experienced and qualified insurance risk advisors working with you. We work as an extension to your business team and we promise to look after your risk as if it is our own.
What We Can Do For You?
For a start we can listen. Get to know your issues, what you need. Only then can we go to work.
Assess your needs
Undertake Risk Analysis & reports
Organise comprensive quotes for you
Present the best cover and price options
Our Partner Network
We belong to the largest independent insurance broking group in Australasia, the PSC Network, with all the buying power that entails.
PSC Network Insurance Partners is a division of publicly listed PSC Insurance Group Limited (ASX: PSI). As a Group, PSC aims to be the trusted insurance and risk management partner for its diverse range of Small to Medium Enterprise (SME) clients.
PSC Network Insurance Partners Pty Ltd is an Australian Financial Services Licensee, responsible for a large network of Insurance Advisors across Australia.
For more information please go to;
NIBA is our National Insurance Broker Association. They help provide education to members and the legal framework under which we operate. We adhere to NIBA Insurance Brokers Code of Practice. To view this code, click here; https://www.niba.com.au/insurance-brokers-code-of-practice
All Asset Insurance Pty Ltd T/as All Asset Insurance Brokers (ABN 76 164 562 510) is a 50% Shareholder (along with PSC Reliance Pty Ltd) of RP-Tullamarine Pty Ltd (ABN 64 163 288 971).
RP-Tullamarine Pty Ltd is a Corporate Authorised Representative (CAR No: 443460) of PSC Reliance Pty Ltd (PSC), ABN 40 087 819 805. PSC holds a current Australian Financial Services Licence No: 232446 and is responsible for the financial services that All Asset Insurance Pty Ltd and its representatives will provide to you.